Fishing Rod, Reel & Lure Protection

Protect What You Have and Make It Last a Lifetime.
4.9 / 5 Trusted by 70,000+ Anglers Worldwide Google Verified
Free Shipping Over £40
90-Day Returns
Drop-Tested 2m
Arrival Guarantee
Lure Covers

Lure Covers

Rod Sleeves

Rod Sleeves

Reel Covers

Reel Covers

Bundles

Bundles

Tested & Proven

Built by Anglers, for Anglers

We're as much a design company as a fishing company. For over 8 years, we've spent thousands of hours behind the scenes brainstorming, sketching, prototyping, and field-testing to refine every detail. We've built a brand on affordability, utility, and service.

Real Protection

You spend serious money on your tackle; keep it protected trip after trip. With Armour-Zorb shock absorption and full-coverage designs, our covers help shield your gear from drops, knocks, dust and salt so it stays ready to fish.

Experience the Advantage

Our products let you pre-rig at home, so you hit the water faster and are always ready to cast.

5-Star Support & Peace of Mind

We believe in providing the best service possible. We are here every step of the way, from pre to post-purchase. We live and breathe fishing. Drop us a line if you have a question. Fast support, 90-day free returns, and an Arrival Guarantee.

Review

Our Products in Action

Average product rating – 4.9 out of 5

Mike G.

I've ordered four of the covers after seeing a mates purchase, they're really well made and easy to use. Awesome product and customer service, you won't go wrong with any purchase from these guys, thank you.

07.02.2026

Steve A.

Good gear to protect my investments. Great aussie company, fantastic communication. I have bought many rod armour products. I am acustomerfor life.

04.03.2025

Pete R.

Really like the quality of these sleeves with the heavy duty padding on the tip end of the rod. Also very pleased with the great customerservicefrom Rod Armour, would definitely recommend these sleeves and Rod Armour in general to anyone!

20.10.2024

David S.

This is one of the best rod sleeves on the market. Well made with quality materials. I would highly recommend and I would buy again. Thank you Rod Armour!

05.02.2025

Justin H.

I've been looking for something to protect my investment and came across these reel covers. The protection and piece of mind these offer is unmatched.Customerfor life right here

05.02.2024

Selena B.

Exactly what we needed for the fishing rods, perfect fit to tie up in the back of our Ute when travelling.

17.08.2025

Get 10% Off Your First Order

Sign up and your 10% discount applies automatically at checkout. Plus fishing tips, gear drops, and exclusive deals.

By subscribing you agree to our Privacy Policy. Unsubscribe any time.

ABOUT THE TEAM

Rod Armour began in 2016 after brothers Curtis and Christian returned from a Northern Australia trip to find six of seven rods shattered at baggage claim. That frustration became a mission: build protection that actually works. Today, Rod Armour ships from Australia, USA, Japan and Europe — helping anglers worldwide arrive rigged and ready.

Armour Your Gear

Rod Armour reel covers, rod sleeves and lure wraps are engineered to protect your gear and save time on the water. Drop-tested to 2 metres, backed by multiple patents and 1,000+ five-star reviews. We ship from Australia, USA and Japan with free shipping, 90-day returns, and class-leading support.